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Great Doughnuts Grow at the Doughnut Plant

2012 March 13
by Daniel Rios

Everyone loves a good doughnut.  Whether you are a kid, adult, or Homer Simpson; anytime is a good time for doughnuts.  You will find some of New York’s (and arguably the country’s) best donuts at Doughnut Plant.

This small upstart doughnut business came from modest roots. Started in 1994 by owner Mark Isreal, the original shop was actually in the basement of a Lower East Side building.  According to the company’s website, Mark would make the donuts all night using his grandfather’s recipes and deliver the orders himself by bike.  Doughnut Plant has come a long way since then and has also opened shops in Korea and Japan.  These celebrity worthy doughnuts have also had write-ups ranging from the New York Times to Maxim Magazine.  This simple idea  has become one of the Big Apple’s most recognizable doughnuts and is a must-try for avid doughnut lovers.

What makes these doughnuts so good?  Funny you should ask.  The winning recipe for the success of these doughnuts has to be the ingredients, the selection, and the shapes.  All aspects of the doughnuts are lovingly created.  The nuts that are mixed into the glaze are freshly toasted.  The sweet jelly fillings are made by hand in house.  The product selection can only be described as generous and includes staple flavors such as cream filled, creme brulee, tres leches, and peanut butter & jelly.  Doughnut Plant

specializes in cake and classic yeasted doughnuts and offers exclusive flavors in both types.  The flavor choices are constantly changing and include daily and seasonal flavor specials.  Have you seen a square doughnut that is jelly filled?  Well, now you can witness one of these for sided wonders for yourself..  The square doughnut is the specialty of the shop and still sports the signature doughnut hole, but cleverly hides a jelly filling around the interior.  Enjoy one or three with your favorite hot or iced coffee drink.

No matter what your preference, you are sure to find your next favorite doughnut at Doughnut Plant.  Two locations in New York City, Lower East Side and Chelsea.  Check out the company website for more on the interesting history that created this jelly filled juggernaut.

Tell me about your favorite doughnut shop.  Is it a local business?  Is it a chain?  Share some details and give me a reason to travel and taste one for myself.

2 Responses Post a comment
  1. Heather permalink
    March 13, 2012

    If you ever make it to Indianapolis there is a must try bakery in Brownsburg called Hilligoss. They are a locally owned place going back as far as I can remember (that is 33 years). I’m not even sure what time they open I just know you have to be there early. They are open each day until they sell out so better get there early. They have a decent selection of classic doughnuts but there are two reason I go. #1 the glazed yeast doughnuts. These are fluffy, soft, sweet pillows of glazed doughnut goodness. They just melt in your mouth. But my all-time favorite doughnut is the chocolate cream/icing filled powder doughnut. They are just as light and fluffy as the yeast and the filling is sweet without ever being too sweet.

    • Daniel Rios permalink*
      March 14, 2012

      Ooooo! Thanks for the tip Heather, I will keep that in mind. I make it up to the Chicago area about once a year so maybe I can make a trip of it. I’ll let you know if I make it up your way in the future. Sounds absolutely delicious.

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